Perform Competitive Keywords Research
Any SEO activity must begin with keyword research. We can learn how people type keywords into Google, etc. As well as by knowing what keywords our competitors are using, we can select those that are relevant to our business.
Understanding Searcher’s Intent is Key to SEO
The more relevant your site, the better it will perform in Google and other search engines. If your website applies to users’ queries or questions, they will click on links to get more information.
Create Meaningful Content for Your Website
Combining killer content, constant updates, strategic tagging and linking, relevant keywords, and social media content has been proven to help businesses rank higher in more searches and get in front of more customers.
Website SEO HTML Tags
HTML is the standard language for documents that tells internet browsers what elements it contains and which ones need to be displayed on your screen. HTML is a huge part of SEO because it communicates the correct information to readers and the search engine.
Using HTML Tags Correctly
Using the correct HTML tags correctly can significantly improve the SEO friendliness of your website. Diving into HTML tags can boost your website’s SEO and put you at an advantage over your competitors!
Website SEO Keyword Placement
By now, most of us know the importance of relevant keywords when utilizing search engine optimization for our websites. But what about the placement of said keywords?
Keyword Placement Matters
Keyword placement on your website is critical to search engine recognition because it helps both the readers and search engines know what topic of content is on the webpage.
Keyword SEO Intent
It is essential to use keywords naturally throughout the page in titles (H1 tags), headings (H2 and H3 tags), and body content. You can choose the right keywords for your website by doing keyword research within your business’s industry.
Use Long-Tail Keywords
Long-tail keywords are used less frequently than short-tail keywords. However, they tend to bring higher quality traffic. Use these keywords in your title, Meta descriptions, and body copy.
Create Engaging Meta Title for Your Website
This is the first thing people see when they visit your site. Therefore, you should make sure that your Meta title tags are enticing enough so that your target audience will be interested in clicking through to read more about your product or service.
Create Unique Meta Descriptions
Your meta descriptions help describe your page to search engines. They should contain around 150 characters and use keywords that match your target market. So, make sure each one is unique with the primary keyword included in the first line.
Include Keywords in the URL
Your URLs should clean any extraneous information such as words or numbers. Include relevant keywords in the URL so that search engines know exactly what the website is about. If possible, put each keyword in its word.
The Power of SEO Written Content
The content of your web pages is a vital component of SEO. It needs to be interesting, unique, and informative to captivate your audience but should also be search engine optimized to rank well.
High-Quality, Relevant SEO Content
High-quality content is well written and uses relevant keywords naturally and thoughtfully.
Optimizing Your Website Content for SEO
If you are in the process of optimizing your current website for SEO, it is a great idea to check all of your content to make sure there are no grammatical or spelling errors and that there are page-relevant keywords throughout.
Create Navigational Content
The link between contents is based on your page’s navigational structure and keywords. Use relevant anchor text for linking to ensure visitors are directed towards the right place.
Keep Your Content Updated
Your content is one of the essential factors that decide how well your website ranks with search engines. If there is no fresh content on your site, it will not rank high in search results. Updating your content is essential for increasing traffic.
Schedule Updates
Make regular updates to your site by scheduling posts to go live from time to time. These will help ensure your site remains fresh and relevant.
Use Schema Markup for Better SEO Rankings
Schema markup describes how content on a webpage was created. The schema tags tell search engines where the title, description, URL, or price regarding an item is located. You can optimize your search results by adding them to your web pages.
Creating a New Website with SEO Intent
If you are creating a new website, keep in mind that the content you create should be SEO friendly to help your website rank higher, faster.
Get Feedback from Visitors
If possible, ask visitors to leave feedback at the end of each article. This lets you know whether your articles are engaging enough to get repeat visits.
SEO Image Optimization
Did you know that the images on your website need to be SEO optimized, too? Making sure all of your visual content is up to par is a great way to improve the overall look of your site and its quality score.
Image SEO Advantage
Not only is image search prevalent on search engines, images you use impact your website in positive or negative ways depending on how they are used. First and foremost, the correct file type is super important.
How to Optimize Images for SEO
Different types (PNG, JPEG, TIFF, GIF, etc.) have pros and cons to each. Make sure you are using the one right for your website and content. You should also name your image file something relevant to what it is, so search engines can find and use them properly.
SEO Image Alt Text
You can also use SEO-friendly image alt text to ensure viewers know what the photo is, even if it doesn’t load properly. Using quality images on your website in the right way can massively improve your SEO rankings!
Add Captions
Captions give viewers a visual cue for what’s happening in a photo or video. If possible, provide captions for audio recordings too. It helps people understand what’s being said and adds personality to your videos.
Make your Images to Load Faster
Commonly, images take time to load, especially on mobile devices. And if you have a slow-loading website, it will affect your rankings negatively. Using proper image compression can help in reducing the image file size.
Use WebP Image Format instead of JPG
WebP is a new image format developed by Google. WebP uses lossy compression techniques, which result in lower file sizes than JPEGs. It means that web pages using WebP images will download faster than those with standard format.
Create Call to Action to Boost Conversion
A compelling CTA (call to action) encourages users to take further action after visiting your site. It could be signing up for a newsletter, downloading a digital product, or just filling out a form.
Add Video to Increase Conversions
Video is a very effective way to increase conversions. If you plan to add videos to your website, add subtitles. The subtitles provide context without distracting viewers. By doing this, readers are less likely to be confused.
Create an Email Newsletter
Create an email newsletter for your blog. It lets you share new content in a simple format. You can also use it to promote upcoming events or any promotional offers you have. It is one of the most effective ways to generate more lead generation.
Do Not Ignore Email Marketing
Email marketing helps businesses stay connected with their audience. It’s also one of the most effective forms of lead generation. People love receiving emails because they feel important and valued.
Be Consistent With Content Marketing
Many companies are using content marketing. It means creating content that is relevant and helpful to customers. To keep visitors engaged, you can develop whitepapers, eBooks, case studies, webinars, podcasts, infographics, and blogs.
Repurpose Content in Different Channels
You can repurpose your blog post into a Twitter thread, infographic, Facebook status update, LinkedIn article, etc. If you want to get creative with reusing content, make sure to include a short description back to the source.
Offer Free Resources
Free resources can attract leads and increase sales. Offer free guides, white papers, checklists, cheat sheets, and other valuable tools. Google prefers sites that provide a better experience for the user. Having tons of resources can be beneficial.
Use Promotional Offers
Promotional offers allow you to offer discounts and deals to people who visit your site. These could be anything from a discount code to a free trial.
Add Social Sharing Buttons To Sites
Social sharing buttons help readers share articles with friends via email or social networks. Since the number of shares directly affects rankings, you should use social sharing buttons to boost your SEO efforts.
Build Trust with Social Media
Social media channels build trust between customers and businesses due to their direct nature. Actively participate on Facebook and Twitter, respond to comments and questions, share valuable articles and videos, and interact with other users.
Using Social Media to Benefit Your Website SEO
Social media profiles have the opportunity to rank in search engines, which can boost brand awareness. Not to mention, since social media is so huge, people often utilize social media as a search engine and discovery platform in itself.
Engage On Social Media Platforms
Social media sites like Facebook, Instagram, YouTube, and LinkedIn help build relationships with potential clients. When you use social media platforms, engage with followers. Make sure to comment on posts they have shared and ask questions.
Increase Website Speed through Optimization
To increase speed through web page optimization: Use HTML code wisely, Ensure all unnecessary CSS/JS files are removed from your web pages, Keep your server configuration optimized so that the site loads quickly.
Reduce Loading Time with Caching & CDN
If you have noticed a delay between when the server sends an asset and when you see it, then the chances are that it’s not being cached properly. An excellent way to resolve this issue is to host your site on a CDN like Cloudflare.
Optimize Your Site for Mobile Devices
Since users spend more time browsing websites on their smartphones and tablets than desktops, make sure your site looks great on these devices. Add responsive design features to your site, and use media queries to adjust layouts accordingly.
Improve User Experience
The user experience can be improved by focusing on three factors: design, speed, and functionality. Users might not like scrolling through multiple sections to access a particular feature. It should be easy to find what the user is looking for within seconds.
Make Sure Your Websites Are Responsive
Use responsive design techniques to ensure that your website works fine across different devices. It’s best to keep your website responsive, making it look good on any device.
Use User-Friendly Navigation
A user-friendly navigation structure helps readers navigate through your site easily. Ensure all critical features, including categories, menus, subcategories, etc., are accessible from home or every other page.
Don’t Use Flash Media In The Middle Of The Page.
Flash content harms SEO. So, remove flash media between search engine robots and other elements, including navigation links. Also, don’t place flash content within an anchor tag because search engines won’t crawl them for indexing.
Use HTML5 instead of Flash
If you want to impress users with eye-catching graphics and video, consider using HTML5 instead. It offers better compatibility across devices and browsers and improves your SEO scores.
Use Search Console
Search Console is Google’s tool to monitor and improve sites’ performance. You can use it to check how your website ranks for specific terms, identify issues such as duplicate content or broken links and submit changes to Google.
Submit a Sitemap to Search Engines
A sitemap is like a map for search spiders. When you submit it to the search engine, it helps the crawler index the sites and generates a list of links. It improves search result listings.
Use Robots.txt File
The robots.txt file prevents crawlers from accessing certain areas of your website. Use it to block access to sensitive information like the login area. It helps retain control over your website while improving SEO.
Don’t Forget About Analytics
Google Analytics is a free tool used for tracking visitors to a website. You can set up goals based on specific actions performed by visitors to help improve the user experience. It allows you to identify potential issues before they happen.
Optimize Pages through A/B Testing
Split testing can reveal which version of content converts better. Create two versions of the same content, one with minor changes and another without any changes at all. Then, compare the performance & discover which variations are more effective.
Remove Broken Links
Broken links indicate an error on your part. When visitors click a link to a website but are not redirected to the target page, they end up displaying a “Page Not Found” error message. Remove all broken links immediately to prevent lost traffic.
Remove Redirects & 301s
It refers to redirects that take visitors away from your original destination to another location. Although they may seem helpful, they decrease your chances of being found. Instead, create internal linking that leads people back to your site.
Set Up Your Google My Business Listing
Google My Business Listing helps businesses appear when someone searches for local information. It provides phone numbers, addresses, photos, and directions. It shows up both online and offline.
Create High-Quality Backlinks
Backlinks are websites that link back to yours. These sites represent authority and increase the chances of getting higher rankings. Backlinking takes time, though. As a result, create high-quality backlinks from reputable sources.
Maintain Quality Backlink Profile
A backlink profile tells search engines which pages are linked to yours. Make sure you maintain a high-quality backlink profile.
Make Sure All Links Are Created Ethically
Do not pay for links. Instead, look for opportunities to earn them naturally. For example, writing a detailed article can increase your traffic and reach. In turn, it would bring you more link-building opportunities.
Avoid Linking To Low-Quality Pages
Your website should only link to other quality pages. Avoid connecting to low-quality or suspended pages. Suspended websites don’t appear in the search engine results because they are considered spammy and irrelevant.
Submit a Press Release
Press releases share newsworthy information about your company. They are published on top publications’ websites, which increases the chance of being picked up by search engines.
Submit Your Business to Local Directory
Local directories allow you to submit your business card so that others can find out more about your brand. They provide an excellent opportunity to establish yourself as an expert in your industry.
Use an SSL Certificate
SSL certificates prevent anyone from eavesdropping or modifying data sent between your site and its visitor(s). In other words, it assures them that everything that goes through their browser is safe while surfing.
Backup Your Site Regularly
It is vital to keep a backup copy of your site somewhere safe. Backing up your site often means you will not lose all of your hard work if a sudden system failure occurs.
